a design-led brand, that creates considered, textured, pared-back goods for home, body & travel. Our brand name originates from the Turkish word “sade” which means “simple”. It reflects our philosophy & ethos which translate into our products, brand, and lifestyle. 

We are driven by the vision to be a one-stop shop where people can buy beautiful goods that are well designed, and of great quality, but won’t cost them a fortune. Above all, we aim to create products that help people make their homes feel really good to live in.